Research ExplorerPublicationsAssessing the impact of providing digital product informatio...

Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study

Standard

Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study. / Rehm, Jürgen; Ferreira-Borges, Carina; Kokole, Daša; Neufeld, Maria; Olsen, Aleksandra; Rovira, Pol; Segura Garcia, Lidia; Tran, Alexander; Colom, Joan.

In: DRUG ALCOHOL REV, Vol. 42, No. 6, 09.2023, p. 1332-1337.

Research output: SCORING: Contribution to journal › SCORING: Journal article › Research › peer-review

Harvard

Rehm, J, Ferreira-Borges, C, Kokole, D, Neufeld, M, Olsen, A, Rovira, P, Segura Garcia, L, Tran, A & Colom, J 2023, 'Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study', DRUG ALCOHOL REV, vol. 42, no. 6, pp. 1332-1337. https://doi.org/10.1111/dar.13676

APA

Rehm, J., Ferreira-Borges, C., Kokole, D., Neufeld, M., Olsen, A., Rovira, P., Segura Garcia, L., Tran, A., & Colom, J. (2023). Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study. DRUG ALCOHOL REV, 42(6), 1332-1337. https://doi.org/10.1111/dar.13676

Vancouver

Rehm J, Ferreira-Borges C, Kokole D, Neufeld M, Olsen A, Rovira P et al. Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study. DRUG ALCOHOL REV. 2023 Sep;42(6):1332-1337. https://doi.org/10.1111/dar.13676

Bibtex

@article{f87917f9634743df9afd0f4ab394d516,
title = "Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study",
abstract = "INTRODUCTION: There is an ongoing policy debate in the European Union regarding the best method of providing information to consumers on the health risks of alcohol use. One of the proposed channels is via the provision of QR codes. This study tested the usage rate of QR codes placed on point-of-sale signs in a supermarket in Barcelona, Catalonia over a 1-week period.METHODS: Nine banners with beverage-specific health warnings in large text were prominently displayed in the alcohol section of a supermarket. Each banner provided a QR code of relatively large image size that linked to a government website providing further information on alcohol-related harms. A comparison was made between the number of visits to the website and the number of customers in the supermarket (number of unique sales receipts) in a single week.RESULTS: Only 6 out of 7079 customers scanned the QR code during the week, corresponding to a usage rate of 0.085%, less than 1 per 1000. The usage rate was 2.6 per 1000 among those who purchased alcohol.DISCUSSION AND CONCLUSIONS: Despite the availability of prominently displayed QR codes, the overwhelming majority of customers did not make use of the QR codes to obtain further information on alcohol-related harms. This corroborates the results from other studies investigating customers' use of QR codes to obtain additional product information. Based on the current evidence, providing online access to information through QR codes will likely not reach a significant portion of consumers.",
keywords = "Humans, Pilot Projects, Alcoholic Beverages, Alcohol Drinking/epidemiology, Commerce, Consumer Behavior",
author = "J{\"u}rgen Rehm and Carina Ferreira-Borges and Da{\v s}a Kokole and Maria Neufeld and Aleksandra Olsen and Pol Rovira and {Segura Garcia}, Lidia and Alexander Tran and Joan Colom",
note = "{\textcopyright} 2023 The Authors. Drug and Alcohol Review published by John Wiley & Sons Australia, Ltd on behalf of Australasian Professional Society on Alcohol and other Drugs.",
year = "2023",
month = sep,
doi = "10.1111/dar.13676",
language = "English",
volume = "42",
pages = "1332--1337",
journal = "DRUG ALCOHOL REV",
issn = "0959-5236",
publisher = "Wiley-Blackwell",
number = "6",

}

RIS

TY - JOUR

T1 - Assessing the impact of providing digital product information on the health risks of alcoholic beverages to the consumer at point of sale: A pilot study

AU - Rehm, Jürgen

AU - Ferreira-Borges, Carina

AU - Kokole, Daša

AU - Neufeld, Maria

AU - Olsen, Aleksandra

AU - Rovira, Pol

AU - Segura Garcia, Lidia

AU - Tran, Alexander

AU - Colom, Joan

N1 - © 2023 The Authors. Drug and Alcohol Review published by John Wiley & Sons Australia, Ltd on behalf of Australasian Professional Society on Alcohol and other Drugs.

PY - 2023/9

Y1 - 2023/9

N2 - INTRODUCTION: There is an ongoing policy debate in the European Union regarding the best method of providing information to consumers on the health risks of alcohol use. One of the proposed channels is via the provision of QR codes. This study tested the usage rate of QR codes placed on point-of-sale signs in a supermarket in Barcelona, Catalonia over a 1-week period.METHODS: Nine banners with beverage-specific health warnings in large text were prominently displayed in the alcohol section of a supermarket. Each banner provided a QR code of relatively large image size that linked to a government website providing further information on alcohol-related harms. A comparison was made between the number of visits to the website and the number of customers in the supermarket (number of unique sales receipts) in a single week.RESULTS: Only 6 out of 7079 customers scanned the QR code during the week, corresponding to a usage rate of 0.085%, less than 1 per 1000. The usage rate was 2.6 per 1000 among those who purchased alcohol.DISCUSSION AND CONCLUSIONS: Despite the availability of prominently displayed QR codes, the overwhelming majority of customers did not make use of the QR codes to obtain further information on alcohol-related harms. This corroborates the results from other studies investigating customers' use of QR codes to obtain additional product information. Based on the current evidence, providing online access to information through QR codes will likely not reach a significant portion of consumers.

AB - INTRODUCTION: There is an ongoing policy debate in the European Union regarding the best method of providing information to consumers on the health risks of alcohol use. One of the proposed channels is via the provision of QR codes. This study tested the usage rate of QR codes placed on point-of-sale signs in a supermarket in Barcelona, Catalonia over a 1-week period.METHODS: Nine banners with beverage-specific health warnings in large text were prominently displayed in the alcohol section of a supermarket. Each banner provided a QR code of relatively large image size that linked to a government website providing further information on alcohol-related harms. A comparison was made between the number of visits to the website and the number of customers in the supermarket (number of unique sales receipts) in a single week.RESULTS: Only 6 out of 7079 customers scanned the QR code during the week, corresponding to a usage rate of 0.085%, less than 1 per 1000. The usage rate was 2.6 per 1000 among those who purchased alcohol.DISCUSSION AND CONCLUSIONS: Despite the availability of prominently displayed QR codes, the overwhelming majority of customers did not make use of the QR codes to obtain further information on alcohol-related harms. This corroborates the results from other studies investigating customers' use of QR codes to obtain additional product information. Based on the current evidence, providing online access to information through QR codes will likely not reach a significant portion of consumers.

KW - Humans

KW - Pilot Projects

KW - Alcoholic Beverages

KW - Alcohol Drinking/epidemiology

KW - Commerce

KW - Consumer Behavior

U2 - 10.1111/dar.13676

DO - 10.1111/dar.13676

M3 - SCORING: Journal article

C2 - 37132168

VL - 42

SP - 1332

EP - 1337

JO - DRUG ALCOHOL REV

JF - DRUG ALCOHOL REV

SN - 0959-5236

IS - 6

ER -