A cross-national examination of sexual desire: The roles of ‘gendered cultural scripts’ and ‘sexual pleasure’ in predicting heterosexual women's desire for sex

Women's low sexual desire has received a great deal of cultural and research attention. Surprisingly, pleasure
women receive during partnered sexual encounters and sociocultural beliefs about sexual desire have largely
been absent in the literature. The present study examined if gendered cultural scripts and pleasure from a sexual
encounter predicted heterosexual women's desire for sex in four cross-national samples: United States (N=741),
Canada (N=391), Germany (N=220), and Denmark (N=128). Hierarchical multiple regression results indicate
that for United States, Canadian, and German samples, anticipated pleasure and orgasm centrality were
significant predictors of desire for sex, while endorsement of gendered cultural scripts was a significant predictor
of lower desire for sex. For the Danish sample, only endorsement of gendered cultural scripts was a robust
predictor of lower desire for sex. Follow-up analyses using multilevel modeling found that the relationship
between the predictor variables and desire for sex was not significantly different across samples. Findings
suggest that nations may share more similarities than differences within the domain of sexual desire—heterosexual
women that prioritize sexual pleasure and eschew gendered cultural scripts may be more likely to desire
sex.