The growing citizen and patient orientation of the German healthcare system reflects a health policy process which aims to achieve more individual and social responsibility as well as more autonomy on the part of healthcare users. At the same time the process is regarded as an essential component of a future oriented quality development involving raising transparency, developing competence, strengthening patient rights and improving complaints management. Representative data on these parameters and on people's level of satisfaction with their most recent contact with the healthcare service were collected in the 2009 GEDA survey 'Information Behaviour and Self-determination of Citizens and Patients' by the Robert Koch Institute. It reveals knowledge deficits in the population relating to selected areas of the healthcare service and there are also deficits in people's knowledge and assertion of their rights and in the way complaints are handled. These deficits vary according to demographic and socio-economic criteria (age, sex, educational and social status, status vis à vis health insurance companies). It emerges that different population groups have different needs, which can be used for a target group orientation in the communication of knowledge and the development of competencies.
